William Hill Reaches Content Deal With Bally

UK based betting giant William Hill plc has announced that it has signed a content deal with US betting firm Bally Technologies, which will see Will Hill getting video slots from the Chicago based company.

As part of the deal, the slot games will be made available for play at WilliamHill.com.

Speaking about the deal William Hill Head of Gaming Operations James Curwen said, "We are happy to partner with Bally to offer its games to William Hill customers online. Bally's innovative games have been successful in land-based casinos around the world and we are certain our players will enjoy them."

Tony Plaskow, Senior Director of Sales at Bally Technologies added, "We look forward to working closely with one of Europe's leading interactive gaming brands."

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