20 different UK betting firms have announced that they have come together to speak out about how problem gambling can be minimized.
The group of 20 leading betting firms includes firms such as Rank Group, Gala Coral, Paddy Power, Sky Bet, William Hill, Aspers Casinos and Ladbrokes. The group announced that they have formed a social responsibility organization which will be dubbed the P3 Group.
The organization will work to ensure that betting firms will offer clear cut offers on gaming bonuses and promotions as well as work to improving processes which identify gamblers who are prone to problematic behavior.
Speaking about the group's formation P3 Chairman Russell Hoyle said, "The industry needs to act proactively to minimize the risk of harm from gambling. The vast majority of people who gamble do so safely. However, we recognize that there is a small minority for whom gambling can be harmful."
"The P3 Group believes that the best way to understand and tackle this is through a cohesive, cross-industry approach."