UK based betting brand Sky Bet has announced that it has agreed to a five year sponsorship deal with The Football League, which will see the betting giant renaming the football league "The Sky Bet Football League" for the agreement's duration.
As part of the deal, the three divisions in the league will be dubbed "The Sky Bet Championship", "Sky Bet League 1", and "Sky Bet League 2". In addition to the naming rights, Sky Bet will take advantage of integrating the football league into its online operations. This will include the ability to bet on goal scorers, predictions, and in game betting. Exclusive promotional offers including free tickets are also in the works.
Commenting on the deal Sky Bet Managing Director Richard Flint said, “Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we’re ideally placed to add to the match-day experience of fans."
Greg Clarke, Chairman of The Football League added: “This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season.”