This story was published more than 10 years ago.
Internet betting brand Sky Bet has announced that it has signed a deal with UK football Club Leeds United, becoming the club's Official Betting and Gaming Partner for the upcoming season.
As part of the deal SkyBet will have a presence on the club's online and broadcasting mediums in addition to getting TV branding within the stadium's confines and the ability to offer exclusive promotions to Leeds United's fan base.
Commenting on the deal Sky Bet Managing Director Richard Flint said, “This is the first football club Sky Bet has ever partnered with and it's a fantastic opportunity for two Leeds-based companies to work together to provide fans with up-to-date market options and exclusive promotions."
Leeds United was founded in 1919 and currently plays in the nPower Championship, the second highest level of soccer in England, behind only the Premier League.