UK based gaming firm Ladbrokes has announced that it has signed a deal with Swedish gaming software designer Net Entertainment in which the betting firm will feature all of Net Ent's titles to its casino library.
The move will see all of Net Entertainment's titles migrated into Ladbrokes' platform, which recently agreed to a similar content deal with fellow developer Playtech.
Commenting on the deal Ladbrokes eGaming Head of Product Richard Poole said, “We have made clear our pledge to work with best-of-breed suppliers and Net Entertainment certainly fits into this category.”
Björn Krantz, the Managing Director of Net Entertainment Malta added: “We are very happy that Ladbrokes has selected Net Entertainment as supplier for a selection of our games to be distributed over their online market channels. Ladbrokes is one of the most reputable operators in the UK, and we are confident that our content will be well received by Ladbrokes’ player base."
“Net Entertainment’s exposure in the UK has increased significantly over the past year, which is in line with our strategic plan to build up a solid and long term business venture together with our UK partners. Ladbrokes will initially launch with a few of Net Entertainment’s best in class games, which will gradually grow over time."