Internet betting giant Bwin.Party Digital Entertainment has announced that it has signed a deal that will see it become the sponsor of Belgian football club RSC Anderlecht.
The deal is meant to enhance Bwin's marketing posture in Belgium, a country in which the internet brand recently acquired licensing.
As part of the agreement, Bwin will get exclusive sponsorship rights and will be able to integrate its brand into RSC Anderlecht's website and social media pages, get exclusive stadium branding, and be allowed to use the team's players for exclusive marketing campaigns.
RSC Anderlecht is the current Belgian Pro League Champions, and have won the title 32 times. The sponsorship gives Bwin yet another European football sponsorship. Currently the brand sponsors FC Bayern, Real Madrid, Manchester United, and Juventus.
Speaking about the deal Bwin.Party CEO Norbert Teufelberger said, “RSC Anderlecht are a great addition to our elite club of European football partners which already includes the champions of England, Italy, Germany and Europe as well as Spain’s most decorated club. We are proud to partner with a club which shares our values of dedication and professionalism as well as a total passion for football. We look forward to contributing to RSC Anderlecht’s success both on and off the field over the next few years.”
Roger VandenStock, President of RSC Anderlecht also commented, saying: "The fact that Bwin identifies with RSCA is a great honor for the club. Bwin is often associated with prestigious top football clubs. We can line up with giants like Juventus, Manchester United, FC Bayern and Real Madrid. bwin is more than a partner."