Internet betting giant bwin.party Digital Entertainment has announced that it has signed a sponsorship deal with Serie A football club Juventus.
The sponsorship of the Italian football club is not the first for bwin, who currently sponsors Bayern Munich, Manchester United, and Real Madrid.
As part of the agreement, bwin will sponsor Juventus for three seasons, and will have its presence noted across Juventus' branding platform which includes stadium ads, exclusive marketing campaigns, and access to co-branding activities between the two firms.
Speaking about the deal Juventus CEO Giuseppe Marotta said, “This new partnership is a part of the internationalization strategy that Juventus started. Being together with other top football teams in Europe makes us very proud and encourages us to continue our work with more and more passion."
Bwin CEO Norbert Teufelberger added, "Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content.”