Australian online group Sportsbet has created a large scale field painted advertisement that is certainly drawing the attention of those flying in to Melbourne Airport.
The ad is put out to show the Paddy Power subsidiary's support for the Australian Wallabies rugby team, who has a big match upcoming against the British Lions.
The spot is drawing attention because of the position of the wallaby on top of the lion... along with the suggestive test which accompanies it. The ad has drawn criticism from politicians and various others who do not seem to see the humor in such a spot.
Exposure will not be a problem for the ad though, as the hundreds of thousands of people will fly over the field and see the ad, which has dimensions of 170 x 90 meters.