Neteller Re-Enters U.S. Market

Online payment processor Neteller has announced that it has signed a deal with U.S. gambling giant Bally Technologies, which will allow the payment firm to re-enter the American market by providing payment related services to Bally's online based customers.

As part of the deal, Neteller's Netbanx system will be implemented in to Bally's U.S. online gambling system. That system will be provided to licensed and legal betting site, allowing punters to use their credit cards, debit cards, and ACH processing in order to deposit money at such casinos.

The move marks a return to the American market for the payment processor, who withdrew from the market following difficulties that came when financial institutions were pressed by the federal government.

Commenting on the deal Neteller Parent Company Optimal Payments CEO Joel Leonoff said, “This partnership is part of our ongoing strategy to build a complete solution for the regulated US gaming market that will enable operators to bridge the land-based with online worlds."

Bally VP of Business Development John Connelly added, “We are excited to partner with Optimal Payments to bring an integrated gaming and payments solution to our online gaming customers in the US."