Internet betting exchange Betfair Australia has announced that it has signed a sponsorship deal with Tas Racing which will see the firm become the naming rights partner of the Tasmanian Summer Racing Carnival.
As part of the deal, Betfair will also secure the naming rights for the Launceston and Hobart Cups. The deal is set to last for the next three years.
Commenting on the deal Tas Racing Chairman Brian Speers said, "Betfair is obviously a high-profile international organisation and we are delighted that it has partnered with our thoroughbred carnival in this way. Through the partnership, Betfair will continue to help place the national thoroughbred racing spotlight on Tasmania during the summer months. It is also a strong vote of confidence in the Tasmanian thoroughbred product and sends a clear message of support to our other sponsors and stakeholders regarding the state of our industry."