Bally Signs Content Agreement With Interblock

US based gambling giant Bally Technologies has announced that it has inked a deal with Interblock, which will see the latter's content being absorbed into Bally's popular internet gambling platform.

As part of the deal Bally will adopt several of Interblock's multiplayer gaming slot machines, a staple that has made the firm known throughout the world.

Commenting on the deal Bally Head of Business Development John Connelly said, “Interblock is known for the quality of its products and we are excited to incorporate their best-in-class offering into the Bally iGaming platform. This relationship further validates the current transformation within the online gaming sector, which integrates traditional and online casino systems, allowing casino operators to protect their data while offering their customers best-in-class content.”

Tom O'Brien, CEO at Interblock added, “The combination of Bally, an established global brand, and Interblock, will provide casino operators and their players the many benefits of a strong strategic alliance, bringing state-of-the-art casino content to the market.”