Internet gambling giant 888Poker announced that it has signed a deal to become the title sponsor of MMA Portugal throughout the rest of the year.
As part of the deal, 888Poker will see its logo placed on the octagon floor mat during the Cage Fighters series, which is scheduled to air on Portugal's Sport TV in July, October, and December. 888Poker will also be allowed to put its logo and other marketing material on MMA Portugal's web sites.
Financial terms of the deal were not disclosed but it is well known that MMA fighting is growing wildly in the southwestern European country, possibly leading to a higher investment for 888 than would otherwise be necessary.