UK based betting firm William Hill has announced that it has signed a two year extension with the Scottish Football Association in order to remain the Title Sponsor of the Scottish Cup.
The deal is said to be worth more than one million dollars and will allow William Hill to promote its array of retail, online, and mobile sportsbetting products to football fans.
Commenting on the deal William Hill Chief Marketing Officer Kristof Fahy said, "It’s a great honour for us to be associated with the Scottish Cup and we’re delighted to be in a position to extend our relationship with the oldest association trophy in world football. ‘We’re very excited about this new deal and look forward to working with the fans, clubs and the Scottish FA to make this great competition even bigger and better over the coming years."
Scottish Football Association CEO Stewart Regan said, “We have been absolutely delighted with the partnership with William Hill and especially pleased that they have today reaffirmed their commitment to Scottish football by extending their contract as title sponsor of the Scottish Cup."
“It is fair to say it has been a partnership that has benefited the whole game and provided a real boost in profile and entertainment to our cup competition. In a tough economic climate for Scottish football, it is reassuring that one of the United Kingdom’s most established brand names have demonstrated that they are passionate and imaginative supporter and champion of our game."