Nevada's first legal and regulated poker website Ultimate Poker is growing at a faster than expected rate.
Independent poker trafficking website PokerScout is reporting that Ultimate Poker registered 136 peak cash players days on its launch day, and built up to 287 players by Sunday.
The building of customer accounts is significant because of the expected growing pains that any new platform experiences. During its first week players experienced registration problems, download problems with Internet Explorer, a lack of a Mac mobile app, and Verizon mobile registration issues.
Speaking about Ultimate Poker's first week, PokerScout said, "The site dealt its 100,000th hand of poker on just its third day, and we estimate that well over 10,000 individual accounts have played for real money in the first week."
Currently Ultimate Poker is offering poker games in three different styles: Sit and Gos, Tournaments, and Ring Games.
Ultimate Poker's launch helped stem a larger loss of poker traffic for the week. Overall, the industry saw its traffic drop by 0.5% from the same week last year. For the year, the industry is down 18% from its traffic in 2012.