Internet gambling giant Bwin.party digital entertainment has announced that it has signed a two year extension with Dorna Sports, which will see the betting firm remaining a sponsor of the Moto GP World Championship through at least 2015.
The deal is an extension on a relationship between the motorcycle racing organization and bwin, which originally began in 2004. As part of the deal, Bwin will be able to advertise at the various tracks, pit lanes, press areas, and winner's podium. Bwin will also be given access to MotoGP's websites in order to provide exclusive branding opportunities.
Commenting on the deal Dorma Sports Managing Director of Commercial Area Pay Serracanta said, "I'm very happy about this renewal we are announcing today. Mainly because it is a sign that the relationship between bwin and MotoGP is firmly established still 10 years after it was started. I am sure that this new two-year agreement will last several more, as the success of this partnership has more than satisfied both parties."