Internet wagering software developer Microgaming has announced the launch of Glossy Bingo, the second site to launch on the Microgaming Bingo Network.
Glossy Bingo features a supermarket magazine theme, and offers several bingo type games. Punters also have the chance to strike it rich, as Glossy Bingo ties in to Microgaming's Progressive Jackpot Network.
The site is owned by Broadway Gaming and is the sister site of popular bingo destination Butler's Bingo.
Commenting on the site's launch Broadway Gaming Player Experience Manager Ian O'Farrell said, “The Glossy Bingo site has been developed to target a different player demographic from that of Butler ’s Bingo. Glossy Bingo will target a slightly younger audience, in line with the demographic profile of a “glossy” magazine reader. The site resembles the high-quality and fashionable nature of a glossy publication whilst utilizing Microgaming’s first-class Bingo software to enrich the players’ journey through the site.”
Microgaming's Head of Bingo David Reynolds added: “Microgaming Bingo provides a wealth of functionality to power a successful online Bingo site. Our core back office and player management framework allows operators to drive significant life-time value. In addition, it has allowed Broadway Gaming Ltd to implement its diverse and targeted marketing strategy for its launch and on-going operation of Glossy Bingo. Our Bingo software has proven extremely effective for Butler’s Bingo and we are confident following a promising start, that Glossy Bingo will be as successful as its sister site."