Developed by mobile betting firm Play 'n GO, the Gumball 3000 will feature players going on a trek throughout Europe while traveling in high end sports cars. The challenge race begins in Copenhagen, Denmark, and will have stops in Stockholm , Turku , Helsinki , St. Petersburg , Tallinn , Riga , Warsaw and Vienna, before ending in Monaco before the Formula 1 Grand Prix.
Commenting on the deal Sam Brown, Betsson's Head of Gaming said: “Play’n Go have done a great job on our exclusive Gumball 3000 slot. A slick game engine with some fantastic features and great artwork bring to life the excitement and fun of the Gumball 3000 brand. Early performance has been great and we have high hopes for this game."
Play 'n GO Product Development Director Martin Zettergren added: “Some weeks ago the game was rolled out on an exclusive basis to the players of Betsafe and it was with great excitement and satisfaction we saw the number of concurrent users increase rapidly."