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Internet betting exchange Betfair has announced that it will continue its sponsorship of the Snooker World Championship 2013.
The event is scheduled to be held on April 20th, 2013 at the Sheffield Crucible Theatre, and is widely considered to be the top snooker tournament in the world. The event is lauded for its high prize money and ranking points.
Commenting on the extension Betfair Spokesman Barry Orr said: "We are delighted to be extending our partnership with World Snooker, and the opportunity to further increase our commitment to the sport through title sponsorship of this marquee event is an exciting prospect."
Barry Hearn the Chairman of the World Snooker Championship added: "Betfair has shown tremendous support for our events this season and the exposure they have already gained for their brand on a worldwide scale has been phenomenal. The World Championship is guaranteed at least 120 hours of coverage from the BBC and a global audience of 360 million."