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Internet betting betting firm Admiral Sportwetten has announced that it has signed a deal which makes the Novomatic subsidiary the official betting partner of German Bundesliga team Hannover 96.
The deal is good through the 2014-15 football season with an option for a one year extension. As part of the deal Admiral Sportwetten will be given exclusive access to internet advertising, PR campaigns, and other television spots.
Commenting on the deal Admiral Sportwetten Managing Director Jürgen Irsigler said: "This is a significant step in the new German market and we are delighted to celebrate this adventure together with Hannover 96".
Hannover 96 FC President Martin Kind added: "We are pleased to partner with a strong sportsbetting partner in the region which will ensure the future for us in this sector for continuity."