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The Canadian franchisee of Bodog has announced that it will begin redirecting visitors to its site to Bodog.eu in what the company claims is an international expansion strategy.
Commenting on the move Bodog Canada's Managing Director Peter Margison said: “The internet allows us to explore and appeal to other markets even with our bespoke Canadian look and feel. In certain areas, like (ice) hockey, our product offers far more than most in a sport that, while relatively niche, still has a global following. It makes sense to spread the word beyond Canada and we believe moving to a more international domain will help us achieve that extra reach.”
The move comes after the site introduced several live dealer products that are popular with Asian punters. The live product is set to launch imminently and will offer Sic Bo, Dragon Tiger, and Baccarat.