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ASA Puts Through UK Gambling Ad Restrictions

The UK Advertising Standards Authority has announced that it has implemented new advertising rules for gaming operators within the country.

The new rules state that opt out wishes for audiences must be respected by the advertisers, which could stand to substantially impact the internet target marketing that betting firms are heavily dependent on.

Many times this information is stored by internet browsers which capture sites that prospective punters visit, allowing betting firms to target specific bets that a customer would be likely to place.

Commenting on the new rules ASA CEO Guy Parker said: "The new rules will provide greater awareness of and control over OBA, demystifying how advertisers deliver more relevant ads to us and allowing those of us who object to say “stop”. We’ll be there to make sure that the ad networks stick to the rules.”

The updated rules are available for viewing by interested parties at: http://www.asa.org.uk/News-resources/Media-Centre/2013/Online-behavioral...

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