German betting firm MyBet SE has announced that it signed a deal with German football club Eintracht Braunschweig.
The deal follows a few months after the firm announced a deal with fellow soccer club VfR Neumunster. Eintracht Braunschweig currently sits in first place in the second tier of the German football system, having taken 44 points through 19 games this season.
Commenting on the deal MyBet CEO Mathias Dahms said: “With Eintracht Braunschweig we opted for a strong tradition of association, which has inspired us with its great football in the first round. As an emerging club, Eintracht fits perfectly into our sponsorship strategy and we look forward to working with The Lions.”
Eintracht Braunschweig CEO Soeren Oliver Voigt also commented, saying: “The partnership with MyBet Holding shows how attractive the Eintracht Braunschweig brand is and once again highlights the positive development of the club."