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Asian Bodog franchisee Bodog88 has announced that it has launched a new WAP and smartphone service to allow mobile betting by punters.
The software has been developed by ONEworks, and features the WAP platform, which is more popular in Asia than in Europe.
Commenting on the release Bodog88 Managing Director Robert Gustafsson said: "The strength of WAP in Asia surprised everybody, myself included, but as a result it made sense to wait until we could have both versions up and running before we launched our full mobile service."
"The growth in mobile is well-documented and showing no signs of slowing but having both the WAP and Smartphone options should give us a competitive advantage as well as, obviously, widen the accessibility of the brand in Asia."
ONEworks Head of Business Development Tom Hall also commented, saying: "We know how vitally important mobile is for our sportsbook clients, and I am certain this will help Bodog gain even greater market share through our enhanced mobile offering, increasingly the 'channel of choice' amongst in-play sports-betting customers."