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Zynga Applies For Nevada e-Gaming License

Social gaming firm Zynga has announced that it has filed a "Preliminary Finding of Suitability" with the Nevada Gaming Control Board, the first step in obtaining a e-Gaming license from the Silver State.

The move is the latest in a series of moves by Zynga to begin offering real money gambling through its software. Previously the firm signed a deal with bwin.party digital entertainment to offer online poker and casino games in Europe beginning next year. Throughout the world, Zynga's free to play casino and poker games are most popular, appearing on Facebook and through multiple mobile device platforms.

Commenting on the move, Zynga's Chief Revenue Officer Barry Cottle said: “As we’ve said previously, the broader U.S. market is an opportunity that’s further out on the horizon based on legislative developments, but we are preparing for a regulated market.”

Industry analysts estimate that it could take more than a year for Nevada to award Zynga a license, with the games going live within 90-120 days after that.

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