Legendary men's magazine Playboy has announced that it has signed a deal with Montreal internet gaming developer Amaya Gaming to produce an internet poker site.
The site, which will include the visionary themes of the Playboy brand will mix internet poker and lottery games through the software.
Commenting on the deal, Playboy Enterprises CEO Scott Flanders said: “The Playboy lifestyle is about indulging our passions, and we are focused on bringing content, products and experiences to consumers around the globe that define this lifestyle."
“Gaming is an ideal fit with our strategy, and we’re delighted to partner with Amaya on this project, combining a leading global brand with a strong technology partner to offer what we believe will be exciting online gaming experiences.”
The software launch is slated for release early in 2013.