UK based betting firm Ladbrokes has announced that it has signed a deal with American gaming giant International Game Technology that will see the Ladbrokes internet casino adopting the latter's library of games.
The deal will see 120 internet and mobile game titles up front, with more games being added as time goes on. IGT has the rights to produce betting games of large profile brands such as Family Guy, The Twilight Zone, Elvis, Monopoly, and Star Trek.
Commenting on the deal, IGT Europe, Middle East, and Africa Interactive Commercial Director Leigh Nissim said: “The agreement with Ladbrokes joins two of the world’s most successful gaming companies."
Ladbrokes Head of e-Gaming and Games Products Richard Poole also commented, saying: “I am sure that our players will appreciate the extra quality we are bringing to Ladbrokes.com and we will be undertaking a comprehensive promotional campaign to launch the games.”