William Hill Goes To Sweden

This story was published more than 11 years ago.

Major UK based betting firm William Hill has announced that it has launched a website and marketing campaign meant to focus on the lucrative gaming market of Sweden.

William Hill's foray into Sweden will allow punters there to take advantage of its popular football betting product, which will include in play betting for the country's top two professional football leagues Allsvenskan and Superttan.

In other William Hill news, the company announced that it has launched the William Hill Sports Betting app on the Apple iTunes Store. The latest app by Will Hill offers punters the opportunity to bet on football as well as greyhound and horse races.

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