Sportsbook.com Rebrands As Uwin.com

This story was published more than 11 years ago.

Sportsbook.com has announced that it will be re-branding its Canadian site to uwin.com, emphasizing that it is focusing on the Canadian market and not the American market, which is currently prohibited by federal law.

The site, which has several aliases including GlobalSportsbook.com, and sportsbook.ag is owned and operated by Winunited Ltd.

Commenting on the switch, GlobalSportsbook Marketing Director John Faley said: "Even though it has been a great honor to share the name with the pioneer brand of online betting, the fact is this re-branding will allow us to push new boundaries, tailor our product offering, services and identity even further, ultimately benefiting our current and future customers."