UK headquartered internet betting firm Coral has announced that it has signed an agreement with ESPN which will see it be the exclusive sponsor of the televised coverage for several European football matches beginning next month.
The television and internet video coverage will be branded as "Euro Goals with Coral" through ESPN's UK and football sites. Matches will be aired from several of Europe's top leagues including taly’s Seri A, Germany’s Bundesliga, Netherlands’ Eredivisie and France’s Ligue 1.
Commenting on the deal, ESPN EMEA Associate Director of Advertising Sales Jehan Shah said: “This agreement reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate football fans across multiple screens. Our multi-platform coverage of Europe ’s top football leagues is a popular part of the ESPN offering to fans and brands.”