Popular internet gaming destination 32Red has launched its Italian gaming website, operating under a gaming license from regulator AAMS.
Official slots operation will begin on December 3rd, with games such as poker, bingo, and a mobile casino coming shortly thereafter.
Italy is looking to get a boost in revenue with the introduction of internet slots. Revenues for the year as of August were down 11%. The introduction of slots is also joined by other forms of gaming including speed poker and betting exchanges, which will launch in the near future.
Commenting on 32Red's foray into the Italian Market, industry analyst Ivor Jones was positive on the company's prospects.
“Not all of its competitors have cleared all the regulatory hurdles required to start offering slots from Monday morning. But 32RED has ticked all the boxes, hired Italian staff and prepared its online marketing strategy so that it can hit the ground running," Jones said.
In a statement to the stock market yesterday 32Red CEO Ed Ware said: We are very pleased to be one of a relatively small number of online casino operators fully approved to trade in Italy."
“We believe the market there provides a great opportunity for us to establish a new and regulated income stream for 32Red especially with the imminent introduction of Slots. Our Italian team has been hand-picked and it is ready to extend our reach and excellent reputation into Italy.''