Shuffle Master Rebrands Itself As SHFL Entertainment

This story was published more than 11 years ago.

Gaming industry giant Shuffle Master has announced that it has re-branded itself as SHFL Entertainment, Inc.

The move is set to be officially unveiled at the Las Vegas Global Gaming Expo this week, but is being adopted by the company immediately.

Commenting on the name change, SHFL Entertainment CEO Gavin Isaacs said: "The 'SHFL' part pays tribute to the name of the Company chosen by our founder, John Breeding , and the Company's legacy product, card shufflers. 'SHFL' is the Company's NASDAQ ticker symbol, which was selected by the Company when it was publicly listed, an important milestone in our history. 'Entertainment' embodies what we provide to the industry with our expanded product lines, namely proprietary table games, e-tables, slot machines, utility products, and iGaming solutions."