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Online lottery site MyLotto24 has announced that it has signed a deal with Barclays Premier League football club Arsenal to provide a new lottery game that is based on the club and will promote the Arsenal Foundation.
Dubbed The Arsenal Lotto, the game will be a large fundraising effort that will allow punters aged 18 and older to participate. Players will have the chance to win cash prizes through the game.
The Arsenal Foundation was recently launched as an organization that provides grants with the purpose of helping change the lives of young people through sports and education. All of the proceeds through the lotto will go to the foundation.
Players participating in the lotto will be asked to choose six numbers on the website arsenallotto.co.uk plus a legend number of 0-9. Bets are £1 per line with jackpots of £4.7 million. Rollovers of up to £36 million can be had as well. Drawings are scheduled to be held each Wednesday and Saturday evening.
Speaking about the collaboration, Ivan Gazidis, the CEO of Arsenal and Trustee of the Arsenal Foundation said: “We have been looking for ways to engage fans even more in the good work the Club does in its community and its charitable projects. Whilst some may wish to volunteer or participate in fundraising events, others may look for a more simple way to engage and raise money. The Arsenal Lotto gives them this option.”
MyLotto24 CEO Egidio Messito also commented, saying: “This launch is a game-changer for any organization wishing to harness the power of lottery. Most important of all, thousands of young people will benefit from projects The Arsenal Foundation funds.”