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Ladbrokes Set To Launch New Live Casino

UK based gambling giant Ladbrokes has announced that it will be launching a new exclusive Live Casino powered by Evolution Gaming.

The new casino will offer three Live Blackjack tables from the get go, with two of the tables operating 24 hours. The third table will be operational for 12 hours each day.

Commenting on his casino's new product, Ladbrokes eGaming Head of Casino & Games Richard Poole said: “The dedicated area that the Evolution team has created for us at their studios is a really strong and effective way to present our new brand identity online. Consistent branding across our retail estate and online services is key for us. We want to offer a complete brand experience for customers and create maximum loyalty across all channels. Fully branded dedicated environments online are central to that strategy.”

Evolution Head of Account Management Sebastian Johannisson also commented on the Live Casino, saying: “Ladbrokes is a name synonymous with betting and gaming, and we are delighted that Ladbrokes is extending its online presence with a fully branded Live Casino that will be instantly recognizable to their customers. We are confident that dedicated tables and environments add real value for our licensees. That’s why we’ve seen such a phenomenal take-up of these branded areas by Evolution licensees in 2012, which has far outstripped the number of dedicated tables and environments we introduced in 2011.”

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