Internet wagering site JackpotJoy has announced that it has launched a massive £4 million marketing campaign in order to encourage more interaction with its clients.
Members on the site will now have a strong social media aspect, with an emphasis being placed on the company's Twitter and Facebook accounts. The campaign will also feature a television ad which features two pensioners drag racing their motor scooters. More ads are set for the end of the year.
Speaking about the campaign, JackpotJoy Managing Director Michael Saunders said: "Jackpotjoy.com has always focused on the importance of having fun. Jackpotjoy.com has always focused on the importance of having fun."