Internet wagering giant Bwin.Party digital entertainment released its first half financial results last week, but also revealed some new information on the company's plans for Party Poker, the firm's struggling poker client.
Bwin's Joint-CEOs Jim Ryan and Norbert Teufelberger said that they are dedicated to Party Poker, noting that:
“Poker is a key area of focus and we are determined to return it to growth through execution of a detailed plan that includes pooling our poker liquidity as well as repositioning our flagship PartyPoker brand. We expect both initiatives to have a positive impact on our performance, along with our recently launched FastForward Poker product.”
"Having last re-launched PartyPoker in 2009, we have been working on the next generation version that will be rolled out during the first quarter of 2013. Comprising many new features and a new look and feel, our objective is to once again make PartyPoker the world’s favourite poker room and return poker to growth."