Bet-At-Home Fails To Respond To ASA Questions

The Advertising Standards Authority of the UK has spoken out about betting firm Bet-At-Home's failure to answer questions that it asked regarding an advertising banner that appeared on the website charltonathletic-mad.co.uk.

The issue regarded a complaint that was filed that questioned whether the banner was offensive because it featured a woman's naked midriff as well as other suggestive images of women being possibly portrayed as sexual objects. The banners were part of a "Life is a Game" campaign that the company launched.

The ASA says it is disappointed in the lack of response from Bet-At-Home as well as the company's disregard for the CAP code. The organization went on to remind Bet-At-Home of its "responsibility to respond promptly to our enquiries".

Meanwhile, the ASA ruling dictates that the banner ads may not appear in its current form and the matter is being forwarded to the ASA's CAP Compliance Team.