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English Premier League team the Tottenham Hotspur inked its second betting sponsor in the same day as the club announced that it has signed Betfred to a three year deal.
As part of the deal Betfred will retain exclusive UK branding rights on the Hotspurs' social, mobile, and digital sites.
Tottenham Hotspur Head of Global Partnerships Tracey Keenan spoke about the deal, saying: “We are looking forward to working in partnership over the course of the next three years to deliver a number of exciting and engaging consumer campaigns, which will help drive Betfred's UK business.”
Betfred Commercial Director Rakesh Chablani also spoke, saying: “Tottenham Hotspur is a massive, globally recognised brand and I’m very confident our newly established partnership with them will reap huge rewards for our business."
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