A study of UK based online sportsbooks by QuBit has been released by e-coinsultancy and ranks the Coral Site best for search and social presence and web usability.
Betfred took home the title of best site in terms of layout and navigation, while Ladbrokes, Coral, and 888 came in just behind.
Betfair and Ladbrokes took the lead in the search segment with their clear calls to action and predictive search capabilities. William Hill took the top spot in helping players choose a bet.
One component where the study was critical was the industry's checkout process, where most firms only achieved a 60% approval rate. Paddy Power was the only site to score perfectly in this area.
The study also took into account the Mobile sector, which saw £3 billion in bets made last year. All ten of the top firms offered mobile action, with William Hill, Paddy Power, bet365, and Skybet all scoring 100% in this area. The rankings in the mobile sector were based on layout and legibility, vertical scrolling, ergonomically-friendly controls and design that allows for maximum load speed.
The complete report can be read at: http://econsultancy.com/za/blog/10499-coral-tops-gambling-website-usabil...