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US gaming industry giant WMS has announced that it has launched a new e-gaming subsidiary firm dubbed Williams Interactive which will focus on growing the company's interactive gaming presence.
The announcement was made by WMS President Orrin J. Edidin, who will also manage the new division. Williams Interactive is fully owned by its parent company WMS. The new firm's e-gaming focus will steer it toward casual, social, online, and mobile betting products.
WMS Chairman and CEO Brian. R. Gamache commented on the new firm, saying: "For several years, WMS has been moving toward the convergence of land-based casino entertainment with players' desires for gaming content across the full spectrum of online, social, casual and mobile mediums. As result of our anticipation of this convergence, we already possess a comprehensive range of leading solutions to meet our customers' current and evolving needs."
"Establishing Williams Interactive is an important step forward in concentrating our efforts and increasing our collective ability to leverage our operational and development initiatives to propel growth and returns to the next level."
“Orrin's management expertise and knowledge of the WMS organization, understanding of the dynamics of these new emerging distribution channels and deep appreciation of what land-based casino operators need to maximize their benefit from iGaming opportunities make him the ideal leader to move Williams Interactive forward for the benefit of our customers, their players and WMS."
"Across the gaming industry, casino operators are looking for assistance in preparing for the ongoing convergence between their land-based casino gaming and the various new iGaming options."
"With our already advanced existing capabilities, which benefit from our core competencies in developing player-appealing gaming content, we believe WMS is favourably positioned to help our customers benefit through the development of customized gaming experiences that will engage their existing patrons, attract new players and help them grow their businesses."