Ireland based betting firm Paddy Power saw another one of its promotions fall under the realm of controversy this week as the Bank of England took issue with the firm's augmented reality promo that brought the Queen of England to life.
The promotion allowed punters to use their mobile device's camera to record an image of a 10 pound note which then brought the Queen on the note to life and offered opinions about various football matches.
UK advertising publication Drum has reported that the Bank of England has told Paddy Power to pull the campaign. This was confirmed by a spokesman for Paddy Power who said: “....according to the Bank of England we’ve broken the law. We’re not so sure about that, but given the absence of decent footie this month we’ll happily retire the Queen from punditry duties, for now.”