Bwin To Sponsor Manchester United

This story was published more than 11 years ago.

European gambling firm Bwin.Party Digital Entertainment has announced that it has signed a sponsorship agreement with English Premier League football club Manchester United.

The deal will allow Bwin the opportunity to be placed on the shirts of the legendary football club. Bwin takes the spot from Betfair, who held the shirt sponsorship for three years after taking it from betting firm Betfred. Bwin will now be associated with other major brands such as Nike and DHL, who also support Manchester United.

In addition to sponsoring Manchester United, the UK based betting firm also sponsors fellow football giant Real Madrid.

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