Internet based betting exchange Betfair has announced that it has become the new title sponsor of UK snooker tournament the "Snooker Shoot-Out".
The Snooker Shoot-Out is a tournament that places players on a time frame of 10 minutes per frame with 20 seconds per shot during the first five minutes of the game. The time limit is extended to 15 seconds during the last five minutes of the game.
Commenting on his company's new sponsorship, Betfair International Director Matt Robinson said: “We're proud to sponsor such a unique event, one which is like no other. The Betfair Snooker Shoot-Out has revolutionised the game and I'm confident our customers will take to its fast paced nature. The tournament is a welcome addition to our growing list of sponsorship properties.”