Online betting brand bet-at-home has announced that it has extended its sponsorship agreement with Bundesliga Football Club Schalke 04.
As part of the deal, bet-at-home will be the club's premier partner until at least June of 2014. The deal will provide plenty of exposure and marketing opportunities for bet-at-home, as Schalke 04 has secured a spot in the next UEFA Champions League which begins in Septembr.
Commenting on the deal, bet-at-home Sponsorship Manager Klaus Gruber said: “With our brand we have worked for many years with the best sports clubs in Europe and FC Schalke 04, as one of the biggest football clubs in Germany , is a very attractive club for an international company like Bet-At-Home.com. This past year has shown that we are ideally suited to each other because we can use our collective creativity. In future, FC Schalke 04 will become even more important in all of our communications across Europe."
FC Schalke 04 Marketing Director Alexander Jobst also commented on the deal, saying: “From the perspective of FC Schalke 04, we also appreciate our future involvement in the Europe-wide advertising campaigns from Bet-At-Home.com. It shows the emotional significance that our club has.”