Online wagering software developer Playtech has released its newest video slot "Lakshmi Gold", and in the process has created a furor amongst Hindus who object to the usage of the Goddess Lakshmi and Lord Ganesh.
Lakshmi Gold is a 25 payline, 5 reel slot that has a prominent Indian feel to it. With various animals, Indian deities and various slot machine features such as free sins, wilds, and scatter symbols.
While the game was seeking to bring a good time to punters across the world, Hindus have objected to the game's usage of the Goddess Lakshmi and Lord Ganesh as well as using the imagery of temples and shrines to promote an internet casino.
Universal Society of Hinduism and Hindu Statesman Rajan Zed has called on Playtech to pull the game from its library, saying that Hindu deities are meant to be worshiped and not to be used "for mercantile greed of an online gaming company"