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Germany based online wagering firm JAXX SE has announced that its myBet brand will sponsor the german football club SpVgg Greuther Fürth.
As part of the deal, myBet will get television advertising positioning in the club's stadium, which is based in Fürth, Bavaria. Fürth, which plays in the Bundesliga is having a great season, having secured a spot in the league's top tier.
Commenting on the deal, JAXX SE's Mathias Dahms said: "In mybet, we have an excellent brand that we aim to continue bolstering through a measured approach to sponsorship and well-paced branding measures. Our partnership with the cloverleaf gives us the opportunity of a presence in the Bundesliga through an especially likeable club. With its attractive football and a young, motivated group of players, the team is bound to make its mark on the first division, too."
The sponsorship deal is not the first for myBet, which currently sponsors the German national handball team and also supports 'Republik Fussball', a recreational initiative set up by FC St Pauli.