UK based internet bookmaker Bet365 has announced that it will be sponsoring ITV's television coverage of the 2012 French Open Tennis Tournament.
The deal expands upon the relationship between Bet365 and ITV, who earlier in the year came together to sponsor the popular British soap opera Emmerdale.
With the French Open Deal, Bet365 will sponsor ITV's 150 hours of tennis coverage for the tournament.
The deal was negotiated between ITV Commercial, Drummond Central, and Republic of Media.
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