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US based gambling giant WMS Industries, Inc. has announced that it has signed an agreement with French gambling firm Groupe Partouche SA, which will see WMS develop an internet casino for Belgian residents.
WMS hold a variety of licenses to create wagering games based on popular pop culture themes. Among these is the game "The Wizard of Oz" and "I Love Lucy". Those games join other WMS staples such as Goldfish, Life of Luxury, Ree 'em In, Zeus, and Super Jackpot Party. Games will also be tied into the Jackpot Party Progressive system, which can be hit while playing any game, with any wager and is completely random.
Currently Partouche oversees four land based casinos in Belgium and also has a license to conduct internet gambling in the European country. The site will utilize one of the company's nine licenses when it is launched in the summer of 2012.
Commenting on the deal, WMS Presiden Orrin J. Edidin said: "Groupe Partouche is an ideal launch partner for our comprehensive iGaming B2B solutions. We look forward to working collaboratively to create cross-marketing opportunities that will complement their land-based casino operations by providing players with the convenience of playing at home, in addition to playing at the casino."
"This joint operation marks a significant milestone in the execution of our online gaming strategy and expansion plans. It establishes our comprehensive suite of B2B online gaming capabilities and managed services offering as value-creating online solutions for land-based casino operators seeking to move forward with online gaming for their patrons."
Groupe Partouche Chairman Fabrice Paire also commented, saying: "This collaboration with WMS is the obvious next step in our business development. The focus of the Partouche Group is to offer the very best of online games and gaming experiences for our customers' entertainment; and to position the Partouche brand as the premier benchmark in online gaming in Belgium, as well as in our land-based Belgian and French markets."