Beleaguered television gambling operator NetPlay TV has released its first quarter 2012 financial numbers, showing encouraging numbers in new depositing players.
In the first quarter, NetPlay TV saw:
A 70% increase in new depositing casino players to 12,436 (Q1,2011: 7,320) and 34% increase on Q4,2011
A 44% increase in active depositing casino players to 21,869 (Q1,2011: 15,194) and 23% increase on Q4,2011
Commenting on the financials, NetPlay TV management said: "Building on a strong Q4,2011 the Company continued to invest heavily in TV advertising throughout Q1,2012 to capitalise on the seasonally stronger periods of Q4 and Q1."
"This marketing strategy has continued to deliver improved KPIs, and resulted in a 20% increase in Q1,2012 average daily revenue versus Q1,2011, and a 9% increase on Q4,2011."
"In line with the company’s strategy of focussing in the core live TV casino offering, it has disposed of its non-core UK bingo business for a sum of £375,000."
"At the end of Q4,2011 the company launched Supercasino.com on iPad complimenting the existing iPhone client, This initiative resulted in 18% of all Supercasino active players during the quarter coming via iPhone and iPad."
"The company also launched Jackpot247.com on both iPhone and iPad on 22 March and continues to further develop its mobile offering as it seeks to exploit the potential of this rapidly growing market."