NeoGames Gets 'The Bold And The Beautiful' License

This story was published more than 12 years ago.

Online instant game software developer NeoGames has announced that it has obtained licensing to develop instant win games based on the television soap opera 'The Bold And The Beautiful'.

The game license will allow NeoGames to develop instant win games that enable punters to win up to $200,000 when they match two identical images. One player will win the opportunity to travel to Los Angeles to visit the show's production set.

Commenting on the deal, BBL Distribution Inc. Vice President of International Operations Anthony Ferrari said: “If we were going to create a game for fans of the most watched soap in the world, it made sense to team up with NeoGames, the pioneer and leader of the instant win gaming market."

The Bold and the Beautiful recently reached its 25th anniversary on the CBS network.