A report by internet poker monitor site PokerScout.com indicates that overall web traffic for poker sites fell by 3.5% last week, the sixth straight decline for the poker industry.
Six of the top ten poker websites experienced drops of 5% or greater, with Bodog, Cake Poker, and the Merge Gaming Network all taking big hits.
Industry giant PokerStars lost 1.1%, faring much better than some of its competitors. The smaller loss is likely attributed to the site's new Zoom Poker product, which has proven to be immensely popular. Within days of the game's launch, roughly 25% of all real money players were playing Zoom. PokerScout also noted that each Zoom Poker player is roughly equal to three regular cash customers. Taking that into account, PokerStars' traffic is actually up nearly 50% since it released Zoom Poker, which may account for the big loss among PokerStars' competitors.
Highlights among the Top 20 Movers were:
iPoker.it gained a spot, rising to 14th place.
PartyPoker.fr climbed four notches to 15th.
EverestPoker.fr fell from 14th to 16th.
Bodog, Everest Poker and Svenska Spel each lost one place, ending the week in 17th, 18th and 19th, respectively.